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Lux Touch

Experiences are the new luxury
Gallery
Experiences are the new luxury
Brand Positioning, Business, Lux Touch

29 04, 19

Experiences are the new luxury

By Kelly Schellert|April 29th, 2019|Categories: Brand Positioning, Business, Lux Touch|Tags: Brand like a Pro, Lux Touch|Comments Off on Experiences are the new luxury

I wanted to share an article I read a while ago in the Economist. If you’ve followed my work, you know I think that putting the Lux Touch on your service is where it’s at. The way I see it, business either have to go low or go high, especially in the design industries. The market [...]

Putting Luxury Into Words
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Putting Luxury Into Words
Business, Professional Development

29 04, 19

Putting Luxury Into Words

By Kelly Schellert|April 29th, 2019|Categories: Business, Professional Development|Tags: Brand like a Pro, Lux Touch|Comments Off on Putting Luxury Into Words

Have you ever cringed when you read over an email that was sent to your client by one of your employees? Yeah? Well join the club! Hahaaa! Yes, this a challenge that comes across my desk on a weekly basis as I work through these brand refinements with Design Firms around the world. The big question [...]